Benoit GreslebinUnleash the power of “Jobs to be done”Dear product managers, entrepreneurs, business strategists. Most of you have heard about “jobs to be done” a.k.a JTBD. This has eventually…Jun 28, 2021Jun 28, 2021
Benoit GreslebinProduct centric: shall you bite that apple?Business organisations aim product centric (call it customer centric as well)— “Everyone’s doing it!” is not a sufficient reason to decide…May 31, 2021May 31, 2021
